Everybody wants something special, but just a few are ready to actually create something different.
What is missing is the actual ability to feel. Feel inspired and elevated, feel alive.
dot & salt creates conditions for people to feel something real.
Through presence design. By creating conditions where people are fully present in the moment.
About
Dot is the beginning of a story, the seed of an idea.
Salt is the essence that preserves, enhances, and transforms.
Lyubov Matyunina
Founder & Presence Designer,
dot & salt
"I create experiences the way I create artworks - with intention, precision, and a sense of wonder. My work lives where contemporary art meets ancient myth, where design becomes story, and beauty and aesthetics become a language.
Trained at the Rietveld Academy, I have spent 18 years creating and shaping worlds in visual art, film, and live experience. Now I am building Presence Design as a practice: the architecture of real encounter. Moments that make you be really present, here and now.
Every project is a co-authored myth. Every experience and event is where something genuinely happens."
With love,
Lyubov
How we work
PRECISION
MYTHOLOGY
PLAYFULNESS
ART
PRESENCE
Precision over spectacle
We work with the attention of an artist. Every element is there because it needs to be.
Mythology as intelligence
Old frameworks used for contemporary life. Not as decoration, but as method. Humans have always known how to move through what matters. We use that knowledge.
Playfulness as the way of being
Something playful in the space over something impressive on a screen. We design for what actually happens, and we remember it is all one big game, so we would rather play and enjoy it!
Art as the soul
Contemporary and conceptual art is our language. The way we translate different matters and complicated issues. Art is the way to create worlds.
Presence as the practice
What becomes possible when people stop performing and start arriving.
We design for those who understand that imagination is not a luxury. It is a strategic force.
And that what changes in a space, inside people, changes what's possible outside, in the world.