At dot & salt, we create more than events — we compose immersive worlds.
Each project is a living artwork, where beauty, story, and human connection intertwine to leave a lasting mark on memory and perception.
We work with the precision of art direction, the depth of storytelling, and the elegance of sensory design — shaping experiences that inspire, connect, and transform.
About
Dot is the beginning of a story, the seed of an idea.
Salt is the essence that preserves, enhances, and transforms.
Lyubov Matyunina
Founder & Artistic director, dot & salt
“I create experiences the way I create artworks — with intention, precision, and a sense of wonder.
My work lives where contemporary art meets ancient myth, where design becomes story, and where beauty becomes a strategic force.
For more than 15 years, I have shaped worlds in visual art, film, and performance — now transforming them into high-end, site-specific journeys for visionary leaders, global brands, and cultural institutions.
Every project is a co-authored myth.
Every story — a portal.
And every experience — an invitation to remember what it means to be fully alive.”
With love,
Lyubov
Our values
Our method weaves together art direction of the highest standard, narrative design that moves on a human level, and sensory aesthetics that linger long after the moment passes.
This is not decoration — it’s the architecture of meaning.
We collaborate with visionary leaders, brands, and cultural institutions who choose depth over spectacle, beauty over noise, and meaning over trend.
Our work is intentionally rare — created for those who know that imagination is not a luxury, but a strategic advantage.
TRANSFORMATION
INCLUSIVITY
RESPECT
QUALITY
MINDFULNESS
EMPOWERMENT
AUTHENTICITY
CONNECTION
We design for those who seek more than a programme —
for those who understand that experiences can shift perception, build trust, and awaken something deeper.
Each gathering is crafted as a co-authored myth, rooted in your vision, values, and the emotional imprint you wish to leave behind.