experiential marketing & artistic activations

turning brands into experiences

A marketing event should be more than exposure — it should be an encounter people never forget.
At dot & salt, we transform brand messages into living, breathing worlds that your audience can step inside, feel, and remember.

Whether it’s a product launch staged like a contemporary art installation, a pop-up that feels like discovering a hidden universe, or a multi-sensory campaign that unfolds over time — every detail is crafted to create emotional resonance and lasting connection.

We don’t just show your brand; we let people experience it.

Infinite Transition, Berlin, Avgvst Jewelry

An experiential journey where folklore, archetypes, and living symbols came to life.
Inside Avgvst’s Berlin headquarters, we built a world in motion: a game of chance and destiny, where each throw of the dice opened a new path across the board, revealing hidden artworks and messages meant to be found only by you.
Every detail was curated to heighten the senses — lush floral installations, wine pairing by a sommelier, and delicate bites to accompany each step of the journey. Guests carried a bespoke notebook to capture insights, sketches, and reflections as they played.

Impact: For 10–12 players, this became more than a game. It was a strategic act of culture-building — sparking creativity, strengthening bonds, and leaving the team aligned through a shared, unforgettable myth they helped bring to life.

Summer Insight — Europe

A celebration for the INISGHT community, built on a single, living invitation: be here, now.
The old villa became a house of time, each room a portal:

The Past — shadows and relics, where guests laid down what no longer served.
The Future — visions and possible timelines, a space for manifesting what the heart dares to imagine.
The Present — the beating heart of the night, where the fabric of life shifted in real time, as fluid and unpredictable as our own journeys.
Music, conversation, and fleeting moments unfolded like threads — weaving strangers and friends into a single, breathing tapestry.

Impact: Guests left carrying less of yesterday, walking toward tomorrow with lighter steps — and a renewed intimacy with the beauty of now.

Baba Yaga — Passage Through Darkness and Rebirth

nspired by the wild wisdom of Slavic folklore, Baba Yaga was conceived as both a rite of passage and an artistic journey. Guests entered through a symbolic threshold — a passage into darkness — where the unknown pressed close and the senses sharpened.
Guided by the mythic figure of Baba Yaga, participants underwent a ritual cleansing: a bathing ceremony to wash away the dust of the old self. Emerging from the shadows, they entered a red tunnel — the liminal space of rebirth — before arriving in a realm of play, chance, and possibility. Here, an archetypal game invited them to explore the many life paths that awaited, each turn of fate revealing new insights.

Impact: Created for the Red Tent Women’s Festival, Baba Yaga offered more than symbolic transformation — it forged a shared emotional memory. It gave participants a safe yet profound encounter with their own thresholds, inviting courage, renewal, and the joy of stepping into a new chapter together.

value

People forget slogans, but they never forget how something made them feel.
By aligning visual poetry, narrative design, and sensory touchpoints, we embed your brand’s essence into memory — where it continues to work long after the event ends.

What we create

Site-specific product launches
Immersive brand pop-ups
Multi-sensory promotional experiences
Private client showcases and previews

feedback

Playing the game was such a uniquely special experience. It combines playfulness with depth in a way that creates an immersive, safe space to enjoy the process of self-discovery. When I think about the game, I think about layers - the layers of research and meaning that went into its design and imagery, the layers of insight that I experienced from diving deep into myself, and the added layers of fun and reflection that I got from observing and listening to my fellow game-players.

Alexa

This experience with Baba Yaga transformed something in me so deeply! It was very very powerful!

Victoria

Thank you for this evening. It was magical , deep and beautiful - and it's all thanks to you.

Sasha

lets make it unforgettable

Your story deserves more than a stage — it deserves a world.
Tell us your vision, and we’ll turn it into an experience your audience will carry with them.

experiential marketing & artistic activations

value

feedback

lets make it unforgettable

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